Mercedes-Benz just signed a deal with Hankook tire to supply the tires for the new S Class and E Class sedans. This is a big step up in brand recognition for South Korea’s top tire maker which has been eager to expand further in the premium tire market.
The deal with the luxury car maker, announced Monday, was one of several new contracts for Hankook, currently the world’s seventh-largest tire maker.
Hankook also plans to expand its partnership with BMW to the 5-series premium sedans, on top of the 1- and 3-series, and will supply tires for Toyota Motor Corp.’s new Corolla compact sedan in addition to the iQ minicar.
Hankook Tire is a family-controlled business owned by Chairman Cho Yang-rai. Other customers include Audi AG, Honda Motor Co., Volkswagen AG, General Motors Co. and Ford Motor Co, in addition to Hyundai Motor Co. and affiliate Kia Motors Corp.